Design meets technology – lifestyle TVs are a trend that’s only going to keep growing

Aesthetically-led TVs and residential cinema merchandise aren’t precisely a brand new phenomenon, however since they’ve develop into extra attainable for the typical design-lover in recent times, their recognition has doubtlessly pushed extra manufacturers to launch their very own examples of TVs, audio system, and extra that do not simply look nice in an area, however really add to its visible attraction.

This might be the matte-finish and customizable image body bezels of Samsung’s The Body vary or the cool, leggy design of TVs like The Serif or LG’s Posé. It additionally consists of high-end architectural marvels like Bang & Olufsen’s Beovision TVs and the concrete stylish of Loewe’s latest launch. The best TV brands are embracing the development, including these extra stunning fashions to their line-ups.

However are life-style TVs right here to remain, and might they ever be greater than a fleeting curiosity simply for individuals who can afford them? We do not imagine that is the case, and we spoke to among the manufacturers behind the motion to see what they thought.


Samsung might have stated it finest themselves again in 2017 when they declared(opens in new tab) forward of their launch of the favored Samsung Body TV: “A brand new period of spatial design has begun. When selecting objects to design their areas, individuals now not search technical premiums, or blindly observe developments.

“Now, customers personally select their TVs and place [them] of their houses in a manner that most accurately fits their existence. In gentle of this, it was essential to redefine and innovate the TV expertise as a way to design a TV that may intimately and harmoniously meld with particular person lives.”

The Body and its sister TV, the Serif, have develop into synonymous with the time period ‘life-style TV’ and have been up to date over time to include the most recent tech into what’s in any other case a design-focused product line.

Samsung frame on white wall

(Picture credit score: Samsung)


However Samsung wasn’t the primary instance of the motion, they usually have been joined by others since.

Alan Whyte(opens in new tab), managing director at German model Loewe, informed us: “Beforehand, a tv was purely for leisure and viewing functions, and customers would need to have the ability to cover their units away, however this is not all the time a straightforward possibility. Again in 2017, Loewe launched its first design-led tv, the bild 9(opens in new tab), which took the chassis of the tv and reworked it right into a design assertion for the house.

“This strategy has develop into vastly in style as owners are placing extra thought and consideration into making their furnishings, expertise, and inside design mix seamlessly collectively.”

As curiosity round Loewe’s new Iconic TV(opens in new tab) – which has been created with Syno-Stone for a concrete look – the Body, and others, show life-style TVs that mix fashion with up-to-date specs like OLED panels can cost a premium with the promise that consumers will not be including simply one other ugly system to their houses.

Pip Wealthy, editor of Livingetc and devotee of any piece of tech that pulls off the design-led strategy, said of his own television: “The Serif seems to be charmingly like one thing out of The Jetsons – that is a part of its attraction. A kind of retro tackle futurism that’s an antidote to all of the shiny, black, large, and – let’s be trustworthy – ugly tech taking up our houses.”

LG Posé TV

(Picture credit score: LG)

“A requirement for dwelling expertise which enhances its environment – and is not a plain black field – has surged, driving manufacturers to refine their product choices,” Loewe’s Alan Whyte continues. “As our televisions are such a giant a part of our houses and lives, the event of design-led TVs has been a very large a part of this.

“They provide one thing distinctive and completely different from the norm, which is extra reflective of the customer’s private style and elegance. It might additionally act as a focus within the room – slightly than one thing to be hidden away – which you’ll be able to construct the design, configuration, and even shade scheme round if you want.”

Lately, LG has additionally gotten concerned with the launch of its LG Objet Collection(opens in new tab). With a design that evokes the Samsung Serif however with added curves and in-built storage, it proves that life-style TVs aren’t only a passing fad however one thing that’s right here to remain. What’s extra, these TVs are competitively priced and might be picked up for as little as $1,500.

Bang & Olufsen Beovision Harmony

(Picture credit score: Bang & Olufsen)


When you’ve but to be seduced over to the facet of designer tech, you could be questioning why anybody would need their TV to be a part of their decor, however these enthusiastic about inside design have embraced these aesthetic-led units as the best way ahead for incorporating expertise into the house in a extra seamless manner.

Kresten Bjørn Krab-Bjerre(opens in new tab), inventive director of Bang & Olufsen’s Studio of Excellence, stated: “With Beovision Concord, we needed to create a significant object that reduces the visible presence of the TV and transforms it into one thing that individuals will develop an emotional attachment to.

“We now have been sharing an obsessive ardour for nearly 100 years, and it has been a mission of ours to excellent the methods used to breed sound and imaginative and prescient and to embody it in a design that persons are proud to have of their houses.

Loewe’s Whyte added: “[The target audience for the Iconic are] tastemakers who’re ahead considering and take cautious consideration of their expertise and design selections – individuals who need one thing completely different and distinctive of their houses.

“[It’s] a real marriage between sustainability and elegance, so the customer is definitely acutely aware of their impression on the atmosphere however nonetheless desires objects of their dwelling which might be made to final and transcend developments.”

Samsung The Serif TV

(Picture credit score: Samsung)


So are these design-led TVs the longer term, or will they continue to be a distinct segment proposition? Different value factors and a gentle circulation of latest releases from tech firms and luxurious manufacturers like Bang & Olufsen are likely to counsel that the development is simply getting began.

“Completely!” stated Whyte when requested the query. “We now use our TVs and audio programs for a lot greater than sitting again, stress-free, and catching up on our favourite reveals. They’ll act as an image body, a standalone design assertion, or a chunk of artwork.

“With out compromise on high quality, sound, or expertise, there is not any motive we cannot see extra ground-breaking, revolutionary merchandise enter the market.”

And within the phrases of our personal editor, a TV might be as a lot of a press release as some other piece of furnishings in your house, and also you need to be sure to get one that does not carry the entire vibe of the area down.

“If aesthetics is your most important motive for getting a TV – and it’s mine – then I’d fairly confidently say the Serif is value it,” added Pip Wealthy. “I needed a TV that did not suck the sunshine, vibrant, design magic out of my area. Or, to be really candid, I needed a TV that flattered me.

“It is the best way that chunky body curves into ergonomic edges – it transmits coolness as superbly because it does your favourite field set.”

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